Douglas — Beauty Brand Activation
Lavazza — Vintage Coffee Truck Tour
Biraghi — Product Launch Tour
Pentole Agnelli — Cookware Roadshow
Mobile Billboard — Urban Deployment
While the rest of the industry perfects its KPI dashboards, we're doing something they forgot was an option — putting your brand on a truck and driving it to exactly where the cameras are.
The Problem
Dashboards, KPIs, influencer tiers, paid amplification. It's expensive, invisible, and your audience has trained themselves to ignore every last bit of it. There's a better way — and it has eighteen wheels.
The average person sees 6,000–10,000 brand messages per day. Banner blindness is total. Your beautifully crafted campaign is wallpaper they scroll past without a flicker of recognition.
Audiences can spot a paid post from three feeds away. By the time someone's delivered their 11th "genuine recommendation" of the week, the trust is long gone — and it doesn't come back.
Journalists delete hundreds of pitches a day. A PDF, a headshot, and a CEO quote isn't a story. Journalists need something to point a camera at. Give them a truck. Give them a reason to show up.
A massive, themed, fully branded truck parked in exactly the right place at exactly the right moment. Journalists arrive. Crowds gather. Phones come out. Stories get written. Every single time.
The Process
Tell us your brand, your message, and who you need in front of it. We dig into your story and find the angle that makes press sit up.
›We design and wrap a truck that stops traffic — literally. Every panel is your brand. Built for maximum visual impact and media utility.
›Locations, timing, activations. Outside media offices. Near your audience. Timed to the news cycle. We plan every stop with intent.
›Journalists show up. Social explodes. Earned media stacks up. Your brand is everywhere — without buying a single impression.
›Every campaign is built around a clear objective. Here's what we do.
Roll up outside key media offices or flagship stores on launch day. Make the truck the first image every journalist associates with your product.
Multiple cities, multiple stops, multiple local press hits. Each stop is an event — sampling, activations, photo moments built in.
One truck. One perfect location. One perfect moment. Outside a competitor. At a cultural flashpoint. Timed to a news cycle. It works every time.
Nominated. Shortlisted. Attending something significant? Park a truck outside and own the moment before you walk through the door.
Two brands. One truck. Double the press hook. Co-brand narratives that give journalists twice as many reasons to cover the story.
The truck is also a set. We film and document the whole campaign — delivering weeks of social and editorial content from a single activation.
Real campaigns. Real trucks. Real results.
Case studies coming soon.
"The best PR stunt is the one nobody can scroll past."— Neil Mathews, Co-Founder, Truck PR
The Team
Two people. Combined 35 years in PR. One very strong opinion about trucks.
Twenty years running campaigns for brands that should have known better. Came to the truck epiphany after watching a £2m influencer campaign get zero coverage while a rival's branded van got the front page of the Evening Standard.
✉ [email protected]
Former head of experiential at three of the UK's top agencies. Knows every trick in the activation playbook and is quietly convinced that none of them work as reliably as a very large truck with your logo on it.
✉ [email protected]Get Moving
Tell us your brand, your campaign goal, and your timeline. We'll come back with a route worth driving and a story the press will actually want to cover.