While modern PR chases algorithms and influencer tiers, we do something radical — we put your brand on a truck and drive it to exactly where the cameras are.
The Problem
Dashboards, KPIs, paid reach, influencer tiers. It's expensive, it's invisible, and your audience has learned to ignore all of it. There's a better way — and it has wheels.
The average person sees 6,000–10,000 brand messages per day. Banner blindness is total. Your beautifully crafted campaign is wallpaper they've trained themselves not to register.
Audiences can spot a paid post from three feeds away. When someone's 12th "genuine recommendation" this week appears in a story, trust is gone — and it doesn't come back.
Journalists delete hundreds of pitches every day. A PDF and a headshot isn't a story. Journalists need something to point a camera at. Give them that. Give them a truck.
A massive, themed, fully branded truck — parked in the right place at the right moment. Journalists arrive. Crowds gather. Phones come out. Stories get written. Every time.
The Process
Tell us your brand, your message, and who you need in front of it. We dig deep into your story and figure out exactly what angle will make press sit up.
›We design and wrap a truck that stops traffic — literally. Every panel is your brand. Every angle is built for maximum visual impact and media utility.
›We plan the locations, the timing, the activations. Outside key media offices. Near your target audience. Timed to the news cycle that makes the coverage land.
›Journalists show up. Social explodes. Earned media stacks up. Your brand is on every screen — without buying a single impression.
›Every Truck PR campaign is structured around a clear objective. Here's what we do best.
Roll up outside key media offices, flagship stores, or cultural hotspots on launch day. Make the truck the first image every journalist associates with your product.
Take the brand on the road. Multiple cities, multiple stops, multiple local press hits — each one an event in its own right with sampling, activations, and photo moments built in.
One truck. One perfect location. One perfect moment. Outside a competitor. At a cultural flashpoint. Timed to a news cycle. PR as performance art — and it works every time.
Nominated. Shortlisted. Attending something significant? Park a truck outside and own the moment before you even walk through the door.
Two brands. One truck. Double the press hook. We build co-brand narratives that give journalists twice as many reasons to cover the story.
The truck is also a set. We capture, film, and document the whole campaign — delivering weeks of social and editorial content from a single activation day.
"The best PR stunt is the one nobody can scroll past."— Truck PR, London
Get Moving
Tell us your brand, your campaign goal, and your timeline. We'll come back with a route worth driving — and a story worth printing.